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Table 1 7Ps marketing mix components in relation to community pharmacy services within the primary care pathway for patients with long-term conditions

From: Community pharmacy integration within the primary care pathway for people with long-term conditions: a focus group study of patients’, pharmacists’ and GPs’ experiences and expectations

Product Exploring stakeholders’ expectations and perceptions of community pharmacy services within the patient primary care pathway.
Process Exploring stakeholders’ expectations and experiences regarding utilisation and delivery of community pharmacy services.
People Exploring how interactions between stakeholders affect perceptions and delivery of community pharmacy services.
Place Exploring access to community pharmacies
Physical evidence Identifying how physical characteristics of community pharmacies influence expectations and perceptions of stakeholders
Promotion Investigating how community pharmacy services are communicated and promoted
Price Investigating what added value stakeholders place on community pharmacy services within the primary care pathway