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Table 1 7Ps marketing mix components in relation to community pharmacy services within the primary care pathway for patients with long-term conditions

From: Community pharmacy integration within the primary care pathway for people with long-term conditions: a focus group study of patients’, pharmacists’ and GPs’ experiences and expectations

Product

Exploring stakeholders’ expectations and perceptions of community pharmacy services within the patient primary care pathway.

Process

Exploring stakeholders’ expectations and experiences regarding utilisation and delivery of community pharmacy services.

People

Exploring how interactions between stakeholders affect perceptions and delivery of community pharmacy services.

Place

Exploring access to community pharmacies

Physical evidence

Identifying how physical characteristics of community pharmacies influence expectations and perceptions of stakeholders

Promotion

Investigating how community pharmacy services are communicated and promoted

Price

Investigating what added value stakeholders place on community pharmacy services within the primary care pathway

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BMC Primary Care

ISSN: 2731-4553

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